Matthew 24:23

Authorized King James Version

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Then if any man shall say unto you, Lo, here is Christ, or there; believe it not.

Original Language Analysis

τότε Then G5119
τότε Then
Strong's: G5119
Word #: 1 of 13
the when, i.e., at the time that (of the past or future, also in consecution)
ἐάν if G1437
ἐάν if
Strong's: G1437
Word #: 2 of 13
a conditional particle; in case that, provided, etc.; often used in connection with other particles to denote indefiniteness or uncertainty
τις any man G5100
τις any man
Strong's: G5100
Word #: 3 of 13
some or any person or object
ὑμῖν unto you G5213
ὑμῖν unto you
Strong's: G5213
Word #: 4 of 13
to (with or by) you
εἴπῃ shall say G2036
εἴπῃ shall say
Strong's: G2036
Word #: 5 of 13
to speak or say (by word or writing)
Ἰδού, Lo G2400
Ἰδού, Lo
Strong's: G2400
Word #: 6 of 13
used as imperative lo!
Ὧδε, here G5602
Ὧδε, here
Strong's: G5602
Word #: 7 of 13
in this same spot, i.e., here or hither
G3588
Strong's: G3588
Word #: 8 of 13
the (sometimes to be supplied, at others omitted, in english idiom)
Χριστός, is Christ G5547
Χριστός, is Christ
Strong's: G5547
Word #: 9 of 13
anointed, i.e., the messiah, an epithet of jesus
ἤ, or G2228
ἤ, or
Strong's: G2228
Word #: 10 of 13
disjunctive, or; comparative, than
Ὧδε, here G5602
Ὧδε, here
Strong's: G5602
Word #: 11 of 13
in this same spot, i.e., here or hither
μὴ it not G3361
μὴ it not
Strong's: G3361
Word #: 12 of 13
(adverb) not, (conjunction) lest; also (as an interrogative implying a negative answer (whereas g3756 expects an affirmative one)) whether
πιστεύσητε· believe G4100
πιστεύσητε· believe
Strong's: G4100
Word #: 13 of 13
to have faith (in, upon, or with respect to, a person or thing), i.e., credit; by implication, to entrust (especially one's spiritual well-being to ch

Analysis & Commentary

Then if any man shall say unto you, Lo, here is Christ, or there; believe it not (τότε ἐάν τις ὑμῖν εἴπῃ, Ἰδοὺ ὧδε ὁ Χριστός, ἤ, Ὧδε, μὴ πιστεύσητε)—The adverb τότε ("then") connects to the tribulation period. The interjection ἰδού (idou, "behold, lo") suggests urgency and attention-getting. False messiahs will claim location: "here" (ὧδε). The imperative μὴ πιστεύσητε ("believe not") commands skeptical resistance.

When suffering intensifies, desperate people grasp for deliverance—making them vulnerable to deception. During Jerusalem's siege, multiple zealot leaders promised divine intervention and military victory, leading thousands to stay in the city and perish. Jesus's warning anticipated this psychological vulnerability. The command "believe it not" doesn't mean general skepticism but specific discernment: the true Christ's return will be unmistakable (v. 27, "as lightning"), not localized rumors requiring investigation.

Historical Context

Between Jesus's prophecy and AD 70, Josephus catalogs numerous messianic pretenders who attracted followers with promises of deliverance: an Egyptian false prophet (mentioned in Acts 21:38), Theudas, and various zealot leaders during the revolt (AD 66-70). After AD 70, the pattern continued: Bar Kokhba (AD 132-135), acclaimed messiah by Rabbi Akiva. Throughout church history—Sabbatai Zevi, David Koresh, Sun Myung Moon—the pattern Jesus warned against has repeated.

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